Using the world’s smallest organisms to solve the world’s biggest problems
Setting the standard for the insurance sector
Setting the standard for the insurance sector
Setting the standard for the insurance sector
Setting the standard for the insurance sector
Loam Bio
Insurance Council Australia
Insurance Council of Australia
Insurance Council of Australia
Insurance Council of Australia
Visual identity
Collateral and rollout
Visual identity
Collateral and rollout
Visual identity
Brand rollout
Visual identity
Collateral and rollout
Visual identity
Collateral and rollout
Brand strategy
Naming
Website
UX and UI design
Template suite
UX and UI design
UX and UI design
Website build and deployment
Brand guidelines
Website build and deployment
Website build and deployment
Project overview
Project overview
Project overview
Project overview
Project overview
Loam Bio are a global team of scientists, farmers, and entrepreneurs united in a global vision: to remove carbon from the atmosphere and restore the world’s farmland. We know there is too much carbon in the atmosphere and not enough in the soil. They have developed a single solution for both problems, and it’s ingenious to say the least. In short: they use 4.5 billion years of microbial evolution to create long-term carbon storage. Utilising the power of microbes to develop a crop seed coating, which supercharges a plant's natural ability to store carbon.
Theo+Theo have created a complete strategic brand refresh for Loam, including naming and URL strategy, visual identity, rollout applications and website design. Loam was previously known as Soil Carbon Co. - a name which was straightforward and does what it says on the tin, but was lacking emotional engagement or the hook to hang a bigger brand idea from. The name Loam is evocative of rich, chocolatey-brown, healthy soil, which immediately brings to mind a productive and fertile world and speaks to their deep focus on microbiology and soil science.
The Insurance Council of Australia (ICA) is the representative body of the general insurance industry in Australia, shaping positive outcomes for their members, people and the community. After what felt like a cataclysmic year in 2020 for Australia, with bushfires, floods and COVID-19 ravaging communities around the country and taking their toll on the economy, ICA set out to develop a strong, identifiable new brand that would serve to strengthen their identity and value proposition as the voice of a resilient Australia.
Theo+Theo have created a comprehensive brand identity for the council, starting with the logo that interprets the letters ICA as geometric forms, that act as touchstones for the brand’s core values of representing resilience and strength. These forms were then used throughout branded applications appearing as abstract graphic colour blocks on stationery as well as thin line devices over photography. The graphic language creates the sense of strength through resilience, by creating a constructivist feeling through the use of shape, and alluding to the productive sense of rebuilding and bouncing back after adversity.
The Insurance Council of Australia (ICA) is the representative body of the general insurance industry in Australia, shaping positive outcomes for their members, people and the community. After what felt like a cataclysmic year in 2020 for Australia, with bushfires, floods and COVID-19 ravaging communities around the country and taking their toll on the economy, ICA set out to develop a strong, identifiable new brand that would serve to strengthen their identity and value proposition as the voice of a resilient Australia.
Theo+Theo have created a comprehensive brand identity for the council, starting with the logo that interprets the letters ICA as geometric forms, that act as touchstones for the brand’s core values of representing resilience and strength. These forms were then used throughout branded applications appearing as abstract graphic colour blocks on stationery as well as thin line devices over photography. The graphic language creates the sense of strength through resilience, by creating a constructivist feeling through the use of shape, and alluding to the productive sense of rebuilding and bouncing back after adversity.
The Insurance Council of Australia (ICA) is the representative body of the general insurance industry in Australia, shaping positive outcomes for their members, people and the community. After what felt like a cataclysmic year in 2020 for Australia, with bushfires, floods and COVID-19 ravaging communities around the country and taking their toll on the economy, ICA set out to develop a strong, identifiable new brand that would serve to strengthen their identity and value proposition as the voice of a resilient Australia.
Theo+Theo have created a comprehensive brand identity for the council, starting with the logo that interprets the letters ICA as geometric forms, that act as touchstones for the brand’s core values of representing resilience and strength. These forms were then used throughout branded applications appearing as abstract graphic colour blocks on stationery as well as thin line devices over photography. The graphic language creates the sense of strength through resilience, by creating a constructivist feeling through the use of shape, and alluding to the productive sense of rebuilding and bouncing back after adversity.
www.insurancecouncil.com.au
The Insurance Council of Australia (ICA) is the representative body of the general insurance industry in Australia, shaping positive outcomes for their members, people and the community. After what felt like a cataclysmic year in 2020 for Australia, with bushfires, floods and COVID-19 ravaging communities around the country and taking their toll on the economy, ICA set out to develop a strong, identifiable new brand that would serve to strengthen their identity and value proposition as the voice of a resilient Australia.
Theo+Theo have created a comprehensive brand identity for the council, starting with the logo that interprets the letters ICA as geometric forms, that act as touchstones for the brand’s core values of representing resilience and strength. These forms were then used throughout branded applications appearing as abstract graphic colour blocks on stationery as well as thin line devices over photography. The graphic language creates the sense of strength through resilience, by creating a constructivist feeling through the use of shape, and alluding to the productive sense of rebuilding and bouncing back after adversity.
www.insurancecouncil.com.au
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