An identity at the intersection of innovation and finance technology

An identity at the intersection of innovation and finance technology

An identity at the intersection of innovation and finance technology

An identity at the intersection of innovation and finance technology

An identity at the intersection of innovation and finance technology

Intersekt

Intersekt

Intersekt

Intersekt

Intersekt

Brand identity

Brand identity

Brand identity

Brand identity

Brand identity

Campaign roll-out

Campaign roll-out

Campaign
roll-out

Campaign roll-out

Campaign roll-out

Event collateral

Event collateral

Event collateral

Event collateral

Event collateral

Project overview

Project overview

Project overview

Project overview

Project overview

Our design challenge was to create a distinctive and disruptive brand for Intersekt, Australia's first annual Fintech festival in Melbourne. Intersekt exists to elevate Australia's position as a leader in the global startup scene, and to foster a collaborative and creative global network between leaders in the Fintech sector. The festival includes a showcase of international Fintech speakers. The brand needed to be innovative and attractive to both festival speakers as well as attendees in order to ensure that the event was a success. Intersekt Festival is an event run by Fintech Australia, a national, not-for-profit organisation.

Our design challenge was to create a distinctive and disruptive brand for Intersekt, Australia's first annual Fintech festival in Melbourne. Intersekt exists to elevate Australia's position as a leader in the global startup scene, and to foster a collaborative and creative global network between leaders in the Fintech sector. The festival includes a showcase of international Fintech speakers. The brand needed to be innovative and attractive to both festival speakers as well as attendees in order to ensure that the event was a success. Intersekt Festival is an event run by Fintech Australia, a national, not-for-profit organisation.

Our design challenge was to create a distinctive and disruptive brand for Intersekt, Australia's first annual Fintech festival in Melbourne. Intersekt exists to elevate Australia's position as a leader in the global startup scene, and to foster a collaborative and creative global network between leaders in the Fintech sector. The festival includes a showcase of international Fintech speakers. The brand needed to be innovative and attractive to both festival speakers as well as attendees in order to ensure that the event was a success. Intersekt Festival is an event run by Fintech Australia, a national, not-for-profit organisation.

Our design challenge was to create a distinctive and disruptive brand for Intersekt, Australia's first annual Fintech festival in Melbourne. Intersekt exists to elevate Australia's position as a leader in the global startup scene, and to foster a collaborative and creative global network between leaders in the Fintech sector. The festival includes a showcase of international Fintech speakers. The brand needed to be innovative and attractive to both festival speakers as well as attendees in order to ensure that the event was a success. Intersekt Festival is an event run by Fintech Australia, a national, not-for-profit organisation.

Our design challenge was to create a distinctive and disruptive brand for Intersekt, Australia's first annual Fintech festival in Melbourne. Intersekt exists to elevate Australia's position as a leader in the global startup scene, and to foster a collaborative and creative global network between leaders in the Fintech sector. The festival includes a showcase of international Fintech speakers. The brand needed to be innovative and attractive to both festival speakers as well as attendees in order to ensure that the event was a success. Intersekt Festival is an event run by Fintech Australia, a national, not-for-profit organisation.

Our idea

Our idea

Our idea

Our idea

Our idea

The brand idea makes tangible the idea of intersection, exploring overlapping and intersecting form in the word mark and graphic elements. A distinctive typographic style and single-minded colour palette created a unique and disruptive brand style that was highly identifiable. The brand mechanic was extended both to typographic and graphic treatments, including a complete icon set and logo animation.

The brand idea makes tangible the idea of intersection, exploring overlapping and intersecting form in the word mark and graphic elements. A distinctive typographic style and single-minded colour palette created a unique and disruptive brand style that was highly identifiable. The brand mechanic was extended both to typographic and graphic treatments, including a complete icon set and logo animation.

The brand idea makes tangible the idea of intersection, exploring overlapping and intersecting form in the word mark and graphic elements. A distinctive typographic style and single-minded colour palette created a unique and disruptive brand style that was highly identifiable. The brand mechanic was extended both to typographic and graphic treatments, including a complete icon set and logo animation.

The brand idea makes tangible the idea of intersection, exploring overlapping and intersecting form in the word mark and graphic elements. A distinctive typographic style and single-minded colour palette created a unique and disruptive brand style that was highly identifiable. The brand mechanic was extended both to typographic and graphic treatments, including a complete icon set and logo animation.

The brand idea makes tangible the idea of intersection, exploring overlapping and intersecting form in the word mark and graphic elements. A distinctive typographic style and single-minded colour palette created a unique and disruptive brand style that was highly identifiable. The brand mechanic was extended both to typographic and graphic treatments, including a complete icon set and logo animation.

Event collateral

Event collateral

Event collateral

Event collateral

Event collateral

As part of the campaign rollout we designed environmental elements and collateral for the festival, including oversized posters, pull-up banners, t-shirts, tote bags, brochures, flyers and lanyards, helping to create a vibrant event atmosphere.

As part of the campaign rollout we designed environmental elements and collateral for the festival, including oversized posters, pull-up banners, t-shirts, tote bags, brochures, flyers and lanyards, helping to create a vibrant event atmosphere.

As part of the campaign rollout we designed environmental elements and collateral for the festival, including oversized posters, pull-up banners, t-shirts, tote bags, brochures, flyers and lanyards, helping to create a vibrant event atmosphere.

As part of the campaign rollout we designed environmental elements and collateral for the festival, including oversized posters, pull-up banners, t-shirts, tote bags, brochures, flyers and lanyards, helping to create a vibrant event atmosphere.

As part of the campaign rollout we designed environmental elements and collateral for the festival, including oversized posters, pull-up banners, t-shirts, tote bags, brochures, flyers and lanyards, helping to create a vibrant event atmosphere.

When I first saw the brand idea, I started to cry. It was so much better than I hoped it could be.

When I first saw the brand idea, I started to cry. It was so much better than I hoped it could be.

When I first saw the brand idea, I started to cry. It was so much better than I hoped it could be.

When I first saw the brand idea, I started to cry. It was so much better than I hoped it could be.

When I first saw the brand idea, I started to cry. It was so much better than I hoped it could be.

- Vanessa Ronan-Pearce, Fintech Australia

- Vanessa Ronan-Pearce, Fintech Australia

- Vanessa Ronan-Pearce, Fintech Australia

- Vanessa Ronan-Pearce, Fintech Australia

- Vanessa Ronan-Pearce, Fintech Australia

Impact

Impact

Impact

Impact

Impact

Intersekt’s refreshed brand helped to deliver a vibrant and informative event in 2017, showcasing Australia's credentials as a global Fintech hub. Over 1000 participants from across the entire Fintech sector including startups, corporates, investors, regulators and government participated in events which took place across ten days. Event highlights included a two day summit with over 90 international and local keynote speakers from more than 12 countries, a weekend hackathon, a showcase circuit across Melbourne's co-working hubs and a blockchain day. The success of the event in 2017 and international interest in the festival has paved the way for future events, with the planning for 2018 Intersekt festival underway.

Intersekt’s refreshed brand helped to deliver a vibrant and informative event in 2017, showcasing Australia's credentials as a global Fintech hub. Over 1000 participants from across the entire Fintech sector including startups, corporates, investors, regulators and government participated in events which took place across ten days. Event highlights included a two day summit with over 90 international and local keynote speakers from more than 12 countries, a weekend hackathon, a showcase circuit across Melbourne's co-working hubs and a blockchain day. The success of the event in 2017 and international interest in the festival has paved the way for future events, with the planning for 2018 Intersekt festival underway.

Intersekt’s refreshed brand helped to deliver a vibrant and informative event in 2017, showcasing Australia's credentials as a global Fintech hub. Over 1000 participants from across the entire Fintech sector including startups, corporates, investors, regulators and government participated in events which took place across ten days. Event highlights included a two day summit with over 90 international and local keynote speakers from more than 12 countries, a weekend hackathon, a showcase circuit across Melbourne's co-working hubs and a blockchain day. The success of the event in 2017 and international interest in the festival has paved the way for future events, with the planning for 2018 Intersekt festival underway.

Intersekt’s refreshed brand helped to deliver a vibrant and informative event in 2017, showcasing Australia's credentials as a global Fintech hub. Over 1000 participants from across the entire Fintech sector including startups, corporates, investors, regulators and government participated in events which took place across ten days. Event highlights included a two day summit with over 90 international and local keynote speakers from more than 12 countries, a weekend hackathon, a showcase circuit across Melbourne's co-working hubs and a blockchain day. The success of the event in 2017 and international interest in the festival has paved the way for future events, with the planning for 2018 Intersekt festival underway.

Intersekt’s refreshed brand helped to deliver a vibrant and informative event in 2017, showcasing Australia's credentials as a global Fintech hub. Over 1000 participants from across the entire Fintech sector including startups, corporates, investors, regulators and government participated in events which took place across ten days. Event highlights included a two day summit with over 90 international and local keynote speakers from more than 12 countries, a weekend hackathon, a showcase circuit across Melbourne's co-working hubs and a blockchain day. The success of the event in 2017 and international interest in the festival has paved the way for future events, with the planning for 2018 Intersekt festival underway.

Acknowledgements

Acknowledgements

Acknowledgements

Acknowledgements

Acknowledgements

Logo animation 
Never Sit Still

Logo animation 
Never Sit Still

Logo animation 
Never Sit Still

Logo animation 
Never Sit Still

Logo animation 
Never Sit Still

Sound design 
Klang

Sound design 
Klang

Sound design 
Klang

Sound design 
Klang

Sound design 
Klang

Awards

Awards

Awards

Awards

Awards

Best Awards 2018
Brand identity
Finalist

Best Awards 2018
Brand identity
Finalist

Best Awards 2018
Brand identity
Finalist

Best Awards 2018
Brand identity
Finalist

Best Awards 2018
Brand identity
Finalist

Next - Thomas Thomas

Next - Thomas Thomas

Next - Thomas Thomas

Next - Thomas Thomas

Next - Thomas Thomas